While every bride wants her big day to be special and wants to look her
best in the perfect wedding gown of her dreams, what’s to say that you
have to pay full price for your bridal gown?

There are many choices for purchasing a bridal gown and if you can save
money then why shouldn’t you? If you do want new then so be it, but there
are still ways you can avoid paying top whack for the dress of your
dreams. Searching online you can find stores that offer new gowns but at
discounted prices, with a little research you could save yourself as much
as 40% to 80% off retail specialist shop prices.

Despite benefiting from savings such as this many of these stores still
offer gowns by top name designers. A lot of the gowns are one-offs, so the
chances of someone you know having the same dress is very unlikely. Stores
such as these buy from a network of retailers and designers and get the
best deals which allow them to give you savings of up to 80% off the
retail price of the dress.

Another great way to make savings on your wedding gown is by purchasing a
discontinued gown. A gown such as this will be new but are gowns that are
no longer being made, although this is not to say they are out of style.
You can purchase a designer gown with as much as 65% off the retail price
by shopping at a discount wedding store, which can give you huge savings.
However to take advantage of these savings many of the discount stores
such as this only offer gowns online, and are not available to purchase in
store.

Many times you can buy a “look-a-like” designer wedding gown, if you have
seen a designer gown in a specialist shop but the price is out of your
reach then look online for something very similar. A lot of the big name
clothing stores also have sections of wedding gowns and the largest of
these have their own designer labels, which can look very similar in style
to some from the top name designers. However prices are much more
affordable than designer shops.

If you purchase your gown from a specialist bridal store that offers a
full bridal service then the gown is going to cost you more than the same
gown bought from a discount store or bridal department in a clothing
store. Sometimes the difference can be as much as 65% and this is a lot of
money which can be well spent on something else. With average cost of full
price wedding gown costing around £700 you should stop and think before
purchasing and ask yourself “why pay full price for a bridal gown?”

Emma Goddard is Marketing Director of Share the Dream. Share the Dream is
an internet based bridal advertising site which brings together buyers and
sellers of new and pre-worn wedding dresses, bridesmaid dresses and
accessories. Our service is available in the UK, USA, Canada, Australia
and New Zealand and we have hundreds of gorgeous <a target=”_new”
href=”http://www.sharethedream.net” title=”Bridal Gowns”>bridal gowns</a>
and wedding attire available for sale at any one time.